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The textural aspect of the dimensional UV effects are more tactile than conventional spot UV because this technology also allows for actual textured patterns, differing levels of the poly coating, and the featured options of the effects over the top of print or even poly foil. People are often inclined to rub their fingers along the image areas to feel the effect as well. Again, adding that moment to touch the printed work, adds to the memory retention of the piece as well. The dimensional UV is a striking visual, but the tactile stimulus affects the longevity of the brand recognition, it’s what sticks!

While many clients like the cost-effective pop that adding dimensional UV alone creates, it’s also popular to layer the finishes to get a greater contrast. For example, dimensional gloss effects over a matte coating or matte lamination creates a powerful contrast and highlights the “pop” and of course, soft touch offers both a visual and tactile contrast, making it the most popular combination of effects.

These finishes are best sold with samples, so let’s keep connecting:

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Want more ideas to share with your clients? A few clicks and here’s a PDF of an American Branded Ideas Catalog for Folders.