To Coat or Not to Coat


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A Spring day in Nebraska may start with a below freezing morning commute, then change to a 70-degree lunch break, and back to the 50’s when the sun has set and it’s time to head home. Do I […]

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Hot to the Touch – Part One


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3 Seconds… Marketers know they only get seconds to make an impression. 30 seconds would be a luxury, 3 is more likely. How do you get a consumer to hang on for maybe another 10 seconds to complete […]

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