Folder Barometer of Opening Markets


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You may not realize this, but the pocket folder market is a surprisingly accurate economic indicator. Some examples include, early each year accountant folders are produced in preparation for tax season. Spring generally brings an influx in title/mortgage […]

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PFF Recognized as Best In Class Innovator


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From October Issue of Printing Impressions: Pocket Folders Fast is, according to Sikora, “the most uniquely equipped trade printer” for applying special effects like these. Its workhorse digital platforms are a pair of Fujifilm J Press 720S inkjet […]

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Hot to the Touch – Part One


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3 Seconds… Marketers know they only get seconds to make an impression. 30 seconds would be a luxury, 3 is more likely. How do you get a consumer to hang on for maybe another 10 seconds to complete […]

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What’s Hot for 2018? Part One


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Touch Marketers know they only get seconds to make an impression. 30 seconds would be a luxury, 3 is more likely. How do you get a consumer to hang on for maybe another 10 seconds to complete the […]

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Fun House, Speed Boats, and Folders – Oh My!


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Recently while in Chicago for the ASI show, my colleague, Jamie Fredrickson, and I found ourselves with a few hours of down time the night before the show. We hopped into a cab and headed to Navy Pier. […]

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Market Focus – School Folders


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  Soon is the time of year when, “No more teachers, no more books!” is sung in halls and neighborhoods around the country. For many communities, the school year is winding down and the home-school communication folder is […]

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