Personalization takes a pocket folder from a commodity to a relevant, emotional connection.
“When we say a person’s name we are telling that person how important they are to us.”
This is true, in speech and in print. When we “call out” a person’s name, we are indicating connection, importance, and trust. Charismatic and assertive communicators are known to use a person’s name as a great connecting tool, many print projects have this same option. Variable print can be used on short runs for specialized projects, obviously in mailings, and it’s a great tool for meetings of any size as folks get back together and connect over ideas. (Check out this fun link for more variable wins, particularly for trade shows.)
Want more ideas to share with your clients? A few clicks and here’s a PDF of an American Branded Ideas Catalog for Folders.
Step one, send some samples, Pro-Tip: Include the name or names of your contact and we may have an extra/current sample with their name to send along.
