Hot to the Touch – Part One
3 Seconds… Marketers know they only get seconds to make an impression. 30 seconds would be a luxury, 3 is more likely. How do you get a consumer to hang on for maybe another 10 seconds to complete […]
More New Solutions
Do Your Clients Know What’s New? So much has changed in what’s possible and affordable, in the last few years especially. Recently, in “Impossible No More!” I touched on some of the consumer requests that have gone from […]
Impossible No More!
Over the last few years, with new technology and equipment investments, there are far more resounding “Yes!” possibilities than ever before. Here are my top three requests that used to be impossible, or severely impractical, that are now […]
New favorite technique: Polyfoil
What is Polyfoil? The short version is: Polyfoil is a technique to foil imprint upon coated sheets using polymer, foil, pressure, and UV curing. The result is a raised foil imprint that is applied without a die. How […]
To Coat or Not to Coat
A Spring day in Nebraska may start with a below freezing morning commute, then change to a 70-degree lunch break, and back to the 50’s when the sun has set and it’s time to head home. Do I […]
NPOA Wrap Up
We had a great time making new printer friends and learning, lots of learning, at the National Print Ownders Association conference in February. Here’s a quick rundown: [View the story “NPOA – National Print Owners Association Conference […]
Hot to the Touch – Part Two
Hot Market Trends Textured Stocks Neenah’s Classic® Textures, introduced in 2017, includes two finishes you’re likely already familiar with, Laid and Columns, and introduced Stipple, Techweave, and Woodgrain. “Sometimes designers like a new color or texture, but don’t […]
What’s Hot for 2018? Part One
Touch Marketers know they only get seconds to make an impression. 30 seconds would be a luxury, 3 is more likely. How do you get a consumer to hang on for maybe another 10 seconds to complete the […]
Minutes Matter
I am, and always have been, obsessed with time. I’m obsessed with how to make the most of it. I’m obsessed with finding it, keeping it, losing it, and making it. Of course, time itself remains consistent and […]
Who, What, Welcome – Folders!
What is a Welcome Folder? Typically, a Welcome folder is a smaller format. 6×9 or even 4×9 folder with one or two pockets. It often includes inserts (which are sometimes stacked for tabbed reference points). The Welcome folder […]
Family, Business and Gratitude
As a child, my evening hours were often spent at the family print shop. My brother and I imagined skids were islands and rolled chairs across the concrete floor. We played hide-and-seek between towering rows of inventory or […]
Using Variable Data for the Win at Trade Shows
Your client is setting up for their next big trade show. You’re helping them with the banners, the signage, their business cards and brochures, and of course, their pocket folder. Pretty straight forward stuff. Tradeshows are a serious […]
Advantages of InkJet Technology (and Video)
Technology is Fun! While at lunch during the last National Print Owners Association conference, I sat among other owners and we enjoyed print small talk. While sharing details about our shops, my eyes lit up as I detailed […]
Fuji 720 and Pocket Folders Fast Video
Read about how this Inkjet technology benefits YOU here: https://pocketfoldersfast.com/inkjet-technology-advantage/
Ink Jet Technology in 140 or less
Last week a few of our team joined a panel hosted by Printing Industries Of America on ink jet technology. The conference, entitled #InkJetReady featured print professionals from around the country to share their experience with the technology. […]
Fun House, Speed Boats, and Folders – Oh My!
Recently while in Chicago for the ASI show, my colleague, Jamie Fredrickson, and I found ourselves with a few hours of down time the night before the show. We hopped into a cab and headed to Navy Pier. […]
The Advantages of Digital Die-Cutting
If you’re like me, it took many years and several incarnations of digital print to make you a believer of the quality and potential of this new way of providing print. Now, I’m not only a believer, […]
Digital Die-Cutting in Action (Video)
Videos featuring Digital Die-Cutting Technology Let the Pocket Folders Fast Team introduce you to the Highcon Euclid: Highcon & Pocket Folders Fast (CAPTIONS) from NAPCO Video Services on Vimeo. Highcon explains: “The creasing is carried out by […]
Market Focus – School Folders
Soon is the time of year when, “No more teachers, no more books!” is sung in halls and neighborhoods around the country. For many communities, the school year is winding down and the home-school communication folder is […]
Pocket Folders with UV Dimensional Effects and Foil
Sense-able Folders Pocket folders are used by, and important to, nearly every industry. Whether for outward marketing, educating the consumer, or for internal documentation, a pocket folder is often the leading impression and first opportunity to demonstrate […]
“I have an idea!”
What a great feeling: an idea.
The spark that creates something new, revamps an idea you’ve been meaning to develop, reinventing a solution…becoming unstuck.
Pocket folders move ideas from hand to hand and from business to business.
