What is a Welcome Folder? Typically, a Welcome folder is a smaller format. 6×9 or even 4×9 folder with one or two pockets. It often includes inserts (which are sometimes stacked for tabbed reference points). The Welcome folder […]
Touch Marketers know they only get seconds to make an impression. 30 seconds would be a luxury, 3 is more likely. How do you get a consumer to hang on for maybe another 10 seconds to complete the […]
Your client is setting up for their next big trade show. You’re helping them with the banners, the signage, their business cards and brochures, and of course, their pocket folder. Pretty straight forward stuff. Tradeshows are a serious […]
A Spring day in Nebraska may start with a below freezing morning commute, then change to a 70-degree lunch break, and back to the 50’s when the sun has set and it’s time to head home. Do I […]
If you’re like me, it took many years and several incarnations of digital print to make you a believer of the quality and potential of this new way of providing print. Now, I’m not only a believer, […]
Sense-able Folders Pocket folders are used by, and important to, nearly every industry. Whether for outward marketing, educating the consumer, or for internal documentation, a pocket folder is often the leading impression and first opportunity to demonstrate […]
What is Polyfoil? The short version is: Polyfoil is a technique to foil imprint upon coated sheets using polymer, foil, pressure, and UV curing. The result is a raised foil imprint that is applied without a die. How […]
Do Your Clients Know What’s New? So much has changed in what’s possible and affordable, in the last few years especially. Recently, in “Impossible No More!” I touched on some of the consumer requests that have gone from […]
I am, and always have been, obsessed with time. I’m obsessed with how to make the most of it. I’m obsessed with finding it, keeping it, losing it, and making it. Of course, time itself remains consistent and […]
Soon is the time of year when, “No more teachers, no more books!” is sung in halls and neighborhoods around the country. For many communities, the school year is winding down and the home-school communication folder is […]
Over the last few years, with new technology and equipment investments, there are far more resounding “Yes!” possibilities than ever before. Here are my top three requests that used to be impossible, or severely impractical, that are now […]
3 Seconds… Marketers know they only get seconds to make an impression. 30 seconds would be a luxury, 3 is more likely. How do you get a consumer to hang on for maybe another 10 seconds to complete […]
Hot Market Trends Textured Stocks Neenah’s Classic® Textures, introduced in 2017, includes two finishes you’re likely already familiar with, Laid and Columns, and introduced Stipple, Techweave, and Woodgrain. “Sometimes designers like a new color or texture, but don’t […]
Recently while in Chicago for the ASI show, my colleague, Jamie Fredrickson, and I found ourselves with a few hours of down time the night before the show. We hopped into a cab and headed to Navy Pier. […]
Read about how this Inkjet technology benefits YOU here: https://pocketfoldersfast.com/inkjet-technology-advantage/
As a child, my evening hours were often spent at the family print shop. My brother and I imagined skids were islands and rolled chairs across the concrete floor. We played hide-and-seek between towering rows of inventory or […]
Videos featuring Digital Die-Cutting Technology Let the Pocket Folders Fast Team introduce you to the Highcon Euclid: Highcon & Pocket Folders Fast (CAPTIONS) from NAPCO Video Services on Vimeo. Highcon explains: “The creasing is carried out by […]
Technology is Fun! While at lunch during the last National Print Owners Association conference, I sat among other owners and we enjoyed print small talk. While sharing details about our shops, my eyes lit up as I detailed […]
